The great power of a rebrand in 2021
In recent weeks, Burger King and McDonald’s, two of the largest fast food restaurants, have released a rebrand of their logo or point of sale and product design. Burger King was founded in Florida in 1953 with a black and white sunshine logo, but it wasn’t long before colour took over as they headed into…
You are as unique as a snowflake
There are things in this life we can control, we steer life this way and that way, but then there are many, MANY things in life that we can’t control. The weather being one. In the UK this past 2 weeks, snow has invaded our land and many people have been having fun and making…
Case Study: Every Man Has His Critics
A Case Study of CD Artwork The year was 2010, I was working full time for a email marketing company in west yorkshire and I was just starting to launch into my freelance side of things to build up experience and a portfolio for the future. A yorkshire based musician friend approached me and asked…
Designer, You Can Overcome The Wall
Sometimes being a freelance designer, or perhaps any self employed/sole trader, can feel like you are hitting your head against a wall or running with weights on your legs while everyone else is running at ultra speed on the clouds. There have been times over the past 12 years or so that I have felt…
How a Working At Home Mum Survived The Pandemic of 2020
During 2020, we all went through a turbulent year; so much uncertainty and for many so much loss. People lost jobs, lost homes, lost loved ones and lost themselves in the chaos; so when schools closed and my then 2 year old and 5 year old were both at home all day every day; my…
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Colouring In With Design
Over recent years I am discovering how important colour is when I am designing. Colour is EVERYTHING in design. When to use it. When not to use it. What specific colour to use. I know what you’re thinking “wow, she can’t be any good if she’s had years experience and has only just figured this…
When it all goes wrong
Ever had that moment when it has all just gone plain wrong? When planning to design something, sometimes in your head you can see the finished article straight away (oh…just me then!) You get out the notepad (no lines….lines just aint’ right) and you get your pens and start drawing… It’s going well, the design…
The battle of a freelance designer
As a startup or a common place freelancer it can seem like a mountain to climb when you’re starting out as a designer in this industry. People are bombarded with design everywhere. You can’t even drive or walk down your street and not see posters, banners, signs, shop logos etc everywhere. Go on the web and…
Case Study: All That Glitters Is Not Gold Artwork
The work I often love to do most is music related artwork. One of my regular clients is Scott Wainwright, an experimental songwriter and musician from Yorkshire. The experimental part of how Scott describes his music is often reflected in his briefs for artwork and All That Glitters Is Not Gold (pictured left) was no different.…
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Design is important…Church
In my time as a designer and being a Christian, design and church have gone hand in hand. Ever since I can remember wanting to be a designer I set about making posters, bookmarks, postcards and flyers for my own church and the church at large. I remember in my childhood, designing and printing so…