This was a project I had hoped would seriously lift off the ground. In 2011 I was the senior creative designer in this process that was so much fun and there were some quality products that could have been recognised world wide.
Kiwwi Ltd was going to be the new name of an affiliate company based in the UK & Australia, providing an email platform for online marketing companies.The mail platform was being built in house and would also include a mobile app; this was way ahead of it’s time.
From a brochure design to advertise off line products to 5 separate website designs, Kiwwi Ltd was a project with real potential.
As part of the project there was also an off line design and marketing arm, Kiwwi Designs, including web design, advertising and flyer distribution.
The Kiwwi icon shows a cute Kiwwi bird which is native to New Zealand (this has no relevance to company location) which is known for it’s quickness when running looking a bit like Warner Brothers Road Runner as they whizz around; and to bring a bit of colour and uniqueness to the design, the head was made into a kiwi fruit. The icon and logo worked flat but its aim was to produce a mascot type figure that would be recognised across all products within the entire company. The logo here was the umbrella and more corporate style with the kiwi bird at the top of this study being the option mascot to be used across all online and off line products.
A major part of the project was to design over 5 different websites that would be umbrellaed by the mothership, each of them having an essence of each other but with a clear difference. Black, Lime Green and Grey became a common feature across all the designs.
There was also a major project to design various user platforms and UX design for the primary project called kiwwi:mail, this included an email verification product which was included in the mailing platform but also available for non users to purchase.
It’s clear to see that this project would have been an exciting and unique product to have been in the world. Safe to say that “Coming Soon” never happened and to the detriment of this company that eventually never existed I hope that one day a design project like this will actually become a working reality.
Love my Kiwwi bird.